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10 Steps to Selling a Home:
-
Define Needs for Selling Your Home
- Choosing
a Pricing Strategy to Sell
-
How to Prepare Your Property
- Establish
a Marketing Strategy
- When
You Receive an Offer
- Correct
Negotiating to Sell Your Home
- Find
the Vendor You Need
- Pre-close
Preparation
- Closing
-
Post-Closing
Step 1: Define Needs for Selling Your Home
It is important to set out in writing the reasons that are motivating
you to sell your current home. You might ask yourself, "Why am I selling
my home and what do I expect to accomplish?" If you have a growing
family and you need more space you may be under less pressure to get
your house ready to sell than if you were, let's say, moving to a
new city due to career opportunity. Explore your short and long term
goals and decide how selling your house fits into those goals. I will
identify all of the variables within your individual goals and how
best to achieve them in your local real estate market. I will apply
my expert knowledge to your particular needs and set a realistic time
frame for the process to proceed. This will help you to establish
a time management path for selling your home. [back
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Step 2: Choosing a Pricing Strategy to Sell
Your next objective is to consult with me to determine the best possible
selling price of your home. You will need to take into account the
state of the local market, the condition of your home, and sales of
comparable homes in your neighborhood. I will create a comparative
market analysis by taking into consideration the type of market you
are in and recent sales of comparable properties. I will then guide
you to the best fair market price that will help sell your home within
your desired time frame. Usually, real estate agents have a clearer
and more objective sense of market value than anyone else- including
appraisers! Often, it can be hard for you, as a seller, to also maintain
objectivity, so remember to be reasonable about the price you set.
You will always be better off setting a fair market value price than
setting your price high expecting that someone will come along and
be willing to pay it. If your home stays on the market too long because
it is overpriced, potential buyers may think that something is wrong
with it and you may end up selling it for less than what you could
have gotten if you had started out with a realistic asking price.
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Step 3: How to Prepare Your Property
It's time to get your home in "showing and selling" condition. Most
of us don't keep our homes in the condition it would need to be
in to sell. Over the years those boxes in the corner of the garage
just seem to multiply on their own. Things have broken that we just
never get around to fixing and some things have just worn out. We
just accept the fact that they will always be this way. It is this
frame of mind that you have to break out of in order to get your
house ready to show. How your home looks will have an immense impact
on how quickly it sells and whether or not you get full market value
for it. First impressions are very important and you only get to
make one. I'm interacting in the marketplace every day, and can
assist you in approaching your home from the buyer's standpoint.
What needs to be changed to make a good first impression? This may
mean that all you do is prune the trees and shrubs. On the other
hand, it may mean that you completely repaint the house, inside
and out. Do a "curb to door" check. Give the potential buyers a
clear path to enter the home. The fewer obstacles between the buyer
and the true appeal of your home the better. Keep in mind that over
time we become accustomed to our surroundings. What's normal for
you may be detrimental to the buyer. Make your home look as spacious
as possible. Organize your closets and kitchen cabinets, and if
you have things stored in the attic or basement, make sure they
are presentable. If you are showing during the day, pull back your
curtains and drapes to show how bright and cheery your home is.
If you are showing at night, turn on all of the lights to create
a warm and welcoming environment for the prospective buyers. A home
that is marked with your personality and style may be harder to
sell. You might even consider such things as removing obvious clues
to your political affiliation and tucking away any biased literature
that may be visible. This will reduce distractions and help the
buyers to visualize the home as their own. [back
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Step 4: Establish a Marketing Strategy
Now that your home is ready, it's time to put it up for sale and
market it. Establishing a marketing strategy with me is a must.
I will expose your home to the most potential buyers possible using
a marketing plan that will have the highest possibility of bringing
not only the most buyers, but also the most qualified buyers, to
your doorstep. There are many different ways to get the word out
there that your home is for sale. A yard sign, flyers, and direct
marketing are just a few of the many options available. If you are
in a buyer's market you will have to be extra careful when choosing
a plan. You don't want your home to sit with no one showing interest.
You and I should structure your marketing strategy so that the first
3-6 weeks that your house is on the market will be the busiest.
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Step 5: When You Receive an Offer
When a buyer decides to buy your home, an offer will be presented.
I will advise you as to whether or not the prospective buyer is
qualified to purchase your home. After all, there is no reason to
review an offer if the person(s) making it will not be able to actually
buy your home. You and I will then review the written document,
taking care to note what is required of both parties to execute
the transaction. The contract should protect the best interests
of all parties involved and should be comprehensive in nature. Once
you accept the contract, it may be too late to make any changes.
The contract, though not limited to this list, should include the
following:
· A legal description of the property
· The offering price
· The down payment
· Financing arrangements
· A list of fees and who will pay them
· Amount of the deposit
· Inspection rights and possible repair allowances
· The method of conveying the title and who will handle the closing
· A list of appliances and furnishings which will stay with the
home
· The settlement date
· Any relevant contingencies
Remember that the legalities of this phase are very important. If
you have any questions or concerns, be certain to address them with
your me right away. [back to top]
Step 6: Correct Negotiating to Sell Your Home
Most offers to purchase your home will require some level of negotiation
to come to a win-win agreement. I am well versed on the legalities
of the real estate contract used in your area and will handle the
responsibility of protecting your best interest throughout these
negotiations. In addition, I have a thorough understanding of the
contract itself, including what each contract clause means to you
and your buyer, what you will net from the sale of your home, and
what areas in the contract lend themselves easiest to negotiation.
I will review the written offer with you to make sure that you thoroughly
understand what the buyers are offering and what they are asking
in return.
Some of the items that you may have to negotiate are:
· The price
· Financing
· Closing costs
· Repairs that need to be done
· Appliances and fixtures
· Landscaping
· Painting
· Occupancy time frame
To really gain some insight into why potential buyers are pursuing
the purchase of your home and how they might proceed in the negotiations,
it is also important to know as much about the buyer as possible,
especially their motivation for buying. Once both parties have reached
a point where the deal is acceptable, I will be certain that you
have a legally executable contract. [back
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Step 7: Find the Vendor You Need
Once you have accepted an offer to sell your home, I will inform
you of all the procedures involved in order to proceed successfully
to closing, as well as the parties responsible for completing those
procedures and estimates of completion. For instance, the property
may need to be formally appraised, surveyed, inspected or repaired.
Depending on the specifics reached during the negotiations, you
may pay for all, some, or none of these items. I will then coordinate
with all the parties and keep you informed as to the results of
the various procedures. If each procedure returns acceptable results
as defined by the contract, then the sale may continue. If there
are problems with the property the terms set forth in the contract
will dictate your next step. Depending on the contract, you or the
buyer may decide to walk away, open a new round of negotiations,
or close. I will advise you throughout this process and will help
you coordinate any actions you must take to keep the sale moving
forward. There are some sales that go smoothly and some that require
a lot of work to get to the closing table. Until you get into it,
you won't know which one you have on your hands. Either way, I will
be there with you every step of the way. [back
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Step 8: Pre-close Preparation
A few days before the closing, I will contact the entity closing
the transaction to make sure that all of the necessary forms and
documents have been prepared and are going to be available for you
to sign on the appropriate date. I will also contact each party
to the transaction to be certain that they have taken each action
necessary for closing, so that the entire closing can proceed on
the date and time planned. I will also prepare you in advance for
the process of the closing, advising you of any documents you must
bring to the closing, how much time to block off for the closing,
and any other information that is pertinent to the closing meeting
itself. [back to top]
Step 9: Closing
"Closing" refers to the meeting where ownership of the property
is legally transferred to the buyer. I will be present during the
closing to help explain the process and forms to you and make sure
everything goes as planned. By being present during the closing,
I can mediate any last minute issues that may arise.
As the seller, you will need to be prepared to give over any necessary
documentation regarding the property and, depending on the arrangements
made during negotiations, you may be required to have done something
specific in order to close. Be sure to read all the documents and
ask any questions you may have. It is important that you understand
every document you are signing. [back
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Step 10: Post-Closing
Congratulations on the successful sale of your new home!
Hopefully, everything went smoothly and you will be vacating your
house in the time frame that you had anticipated. I will help you
create a checklist of all the things you will need to do to turn
the property over to the new owners. You will need to make sure
that all of the local services (i.e. electricity, gas, lawn care,
cable, etc.) have been cancelled or, if the new owner is going to
retain some of the services, the name for the account should be
changed. The property and anything assigned to the buyer according
to the contract should be prepared appropriately for the new owners.
This will make the transition as smooth and effortless as possible.
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